Then we created our Facebook page. On Facebook and then Twitter, focusing on the Help Me Self Publish brand and bolder colors, made more sense. It would be easier for people to find us. (Why would they be looking for ML Self Publishing?) And the bridge didn’t make sense when we didn’t have the luxury of an entire web page to introduce our services. The photo of a book and our more succinct message, "Publish Your Book on Your Own Terms,"* seemed more appropriate.
And it worked. Our main communications were coming from Facebook and our Twitter followers grew, so initially more people were interacting with us via social media, then by our website.
But, we had a problem. When you clicked to our site from Facebook or Twitter, it looked like a different company. Our brands didn’t match.
How do you marry two different themes? First, if you have two different names as we did, you have to choose one and go from there. So, we decided to go solely with Help Me Self Publish and leverage the name and it’s searchability, as well as the branding we had already created via Facebook and Twitter. But, we didn’t want to completely lose the bridge theme, as we had named our blog, “Crossing the Bridge.” and believe that authors truly "Cross Over" when they self publish. By removing the bridge photo from our title/header image and simply using it within our main introduction paragraph and our ID along the bottom, we were able to utilize the bridge, without compromising the consistency of our image.
The lesson: In order to properly brand any product (even if that product is you), make certain that brand (your name, theme, color-scheme, and image) is consistent everywhere it’s seen.
*Since it's original posting, we have simplified our tagline even further to: "Your Story on Your Terms."
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